WWD Digital Forum Fall 2012



A cross section of retail and technology front-runners gathered at the Asia Society in New York for the WWD Digital Forum to discuss what works and what doesn’t when it comes to reaching customers (and making sales) with all the tools available today.

Videos of the presentations are available at Fora.tv

See full coverage below >>

 


The only certain way to win over the omnichannel shopper is “to make sure the message is consistent and entertaining,” said Daniella Vitale, the retailer’s coo.

Revamping the online content on its Web site includes taking into account the impact on sales.

Uri Minkoff believes the social platform was largely responsible for the brand’s 100 percent year-over-year footwear sales increase at retail.

Consumers who are passionate about shoes are a unique category, and DSW Designer Shoe Warehouse has the data to prove it.

The department store chain continues to fine tune its “O2O,” which stands for “Online to Offline,” customer experience.

For the beauty retailer, digital may not be a new world, but it’s one that is continually being rediscovered.

Michelle Mancino Marsh, chair of the fashion law practice at Kenyon & Kenyon, spoke on what to expect when the new ICAAN program goes live next year.

In March, the brand produced what it claims was the first ever live Pinterest ambassadorship with Christine Martinez, a fashion blogger.

The e-tailer has sold more than 14 million bags since its inception more than 13 years ago and caters to an outspoken consumer base.

Optaros ceo painted a portrait of today’s consumers and how technology and the digital world affect their shopping behavior.