WWD Digital Forum WWD Digital Forum Levi's Takes the Consumer Approach Paul Friedland said it’s imperative for marketers to ask the five “Ws” and “how” when it comes to understanding their consumer. Sara Wilson Talks Tapping Into the Fashion Community on Instagram Instagram has become the go-to social media platform for the fashion and retail industry — with companies amassing over a million followers. Fashion And Fandoms: Tapping Into Tumblr's Passionate Communities Megan Acheson and Meagan Yednock, Tumblr brand strategists, said that most fashion brands use Tumblr to develop a global presence. Sole Society's Andrea Wasserman on Building a Digital Brand The chief executive officer painted a real-time picture of how the shoe and accessories company is building a vertical brand in the digital space. Bill Brand and Ryan Ross Talk HSN Inc. Strategy HSN knows it’s consumer — and she is not a Millennial. Cracking the Millenial Code Younger shoppers are looking for “postable” experiences. The North Face's Aaron Carpenter Talks Global Expansion The company's vice president of global marketing believes the digital platform is critical to global expansion — a way to both inform and inspire consumers. Retailmenot's Keith Duncan: Smartphone as Marketing Tool More marketers can capitalize on consumers’ nomophobia, or the physical anxiety caused by not being near their phones or by waning battery power. Asos' Matt Hiscock on Thinking Globally, Acting Locally Much of the e-tailer's future growth will come from outside the U.K., and it is laying down a foundation to bolster that growth. Emily Schuman of Cupcakes and Cashmere Talks Blogging The lifestyle blog's founder is proof that blogging is a bona-fide business.