NEW YORK — WWD is getting tablet-friendly, unveiling a comprehensive iPad app today.
The app seeks to bring 24/7 fashion news coverage to readers — in all its forms. Today’s launch builds on a redesign of WWD.com that was completed in August and is the next step in the evolution of WWD, which has published for 101 years. The app will allow readers globally to retrieve the paper simultaneously via the iPad daily at 12:01 a.m. Eastern Standard Time.
This story first appeared in the January 18, 2012 issue of WWD. Subscribe Today.
“The app will feature the same information and knowledge readers get from the physical paper,” said Dan Shar, vice president and general manager, digital, at Fairchild Fashion Media. “Extensive research pointed out to us that readers wanted a ‘sense of completion’ and a feeling of knowing that they ‘read’ their morning paper.
“As the app is anchored by the daily paper, it enables our readers to access this content anytime, anywhere in the world. Whether you are traveling or you live outside of our daily distribution areas, the app delivers a mobile newspaper experience,” Shar said.
Additionally, enhanced slideshow capabilities will facilitate easy access to the paper’s broad-based collections coverage during future runway seasons. The app provides users with access to full runs of show for reviews featured in the paper. For example, a user looking at a review on the app that might only showcase one or two images in the physical paper will have the ability to view the entire collection.
“The app serves as a complement to both the daily paper and the Web site. The paper provides a roundup of the day’s most important stories in a beautiful aesthetic and tactile experience. The Web site is the home for breaking news and around-the-clock coverage, and the app takes input from both to provide a unique experience of its own,” Shar said.
WHO GETS ACCESS?
WWD’s iPad app is included with an individual print subscription for $129, an individual online subscription for $129 or a combination print-online subscription for $169 a year.
For nonsubscribers, it’s available for $12.99 a month from the iTunes store.