SEOUL (Reuters)—Shares in YG Entertainment Corp , the South Korean management agency of rapper Psy, rose as much as 9.6 percent in early Wednesday after talks of a possible 100 billion won ($97.35 million) investment from a fund arm of LVMH Moet Hennessy Louis Vuitton.

 

L Capital Asia, the investment fund arm of LVMH, is in talks to invest around 100 billion won in YG, various South Korean media including online news service Edaily said, citing unnamed source or sources in the related industry.

Korea Exchange requested YG Entertainment to submit a filing on the issue by 6 P.M. local time Wednesday.

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