The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
The $650 million deal was funded through a combination of cash, common stock and a junior lien seller note.
Piquadro acquired 80 percent of the brand for a sum of $3.46 million.
Marvin Traub Associates is helping with expansion plans.
The investment firm sees strong potential for the French underwear label in the affordable luxury segment.
Permira’s first consumer tech investment in Germany revolves around the invitation-only shopping club Bestsecret.com.
Brand management firms are said to be taking a close look at American Apparel.