Absolute Amenities Inc., a Riverside, Calif.-based private-label beauty manufacturer headed by Jackie Applebaum, has purchased a stake in Lucy B Cosmetics for an undisclosed sum.
Absolute Amenities and Lucy B Cosmetics founder and longtime makeup artist Lucy Baldock — as well as Baldock’s husband Marco Sacchi, a photographer who handles the brand’s graphics — now hold roughly equal shares in Lucy B Cosmetics.
Applebaum, who is also part owner and chief executive officer of hair care brand Privé Products, has assumed the ceo post of Lucy B Cosmetics. Baldock and Sacchi are remaining with the brand and are creative directors as well as president and vice president, respectively.
“The creative person really has to be free to be creative, and then there is the other side of how do you make the business run,” said Applebaum. “You can’t build a house unless you have a strong foundation. That is my job to build the foundation. It’s Lucy’s job to build the beautiful house.”
Applebaum said she could provide Lucy B Cosmetics with the back end and financing needed to grow the brand beyond its current distribution of roughly 270 U.S. doors, including Anthropologie and QVC. She added the brand’s focus on specialty stores wouldn’t change and estimated it would generate $3 million in retail sales in the first year of her involvement.
The Lucy B Cosmetics assortment contains 22 stockkeeping units that use ingredients from Australian flowers and colorful graphics evocative of the Australian landscape.
“We say [the brand] is Australia in a bottle,” said London-born Baldock, who relocated to Los Angeles about a year ago after years of living in Australia.
Lucy B Cosmetics’ Pink Frangipani scent, a blend of Australian flower essences with notes of pink grapefruit, pineapple, Red Suva Frangipani, heliotrope and coconut milk, is the brand’s top seller. Two new fragrances — Tropical Gardenia and Tiare Coconut — are set to hit stores by September and are each priced at $24 for 0.33-oz. perfume oil and $48 for 5.54-oz. eau de parfum.
Baldock said lip wands, body cream and hand cream are among the products on Lucy B’s drawing board.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)