A year after Givaudan's acquisition of Quest International, a new competitive force is emerging that the combined company hopes will reshape the map of the merger-prone fragrance supply landscape, which has undergone countless seismic shifts in the past.
"In fine fragrance, Givaudan was clearly number three, and Quest was number four, but when you put them together, it propels us to number one," said Michael Carlos, president of Givaudan's fragrance division. "Now the challenge is to keep us on top."
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