By  on May 11, 2017
Hollister has better social engagement with customers than its older sibling, Abercrombie.

Shares of Abercrombie & Fitch Inc. slipped 0.8 percent Thursday to close at $14.10 as investors digested whether it was realistic that the company might be acquired.

Not everyone believed that a deal with a strategic buyer would actually go through, and sources continue to tell WWD that they think Hollister is the better brand and the one that could be garnering more interest.

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