Hampshire Group Ltd. has sold its Marisa Christina and David Brooks trademarks and inventory to B2X Corp., a Jersey City-based technology company that bought Susan Bristol this year.Since entering the apparel industry, B2X is creating a niche in better-priced novelty brands targeting specialty stores. B2X sees its strength in its lower-cost, higher-speed sourcing in China."The continuing thread is the novelty in these lines and their appeal to specialty stores," said Lili Arbogast, senior vice president of national brands for B2X. "Specialty stores are still very consumer-driven rather than price-driven."Hampshire, a $350 million New York-based knit firm, bought David Brooks in October 2005 from Kellwood Co. for an undisclosed sum and then Marisa Christina in May 2006 for $4.8 million, as part of the predominately moderate firm's initiative to build its better arsenal. Hampshire said it is still dedicated to growing its better business, but is exiting the specialty store business."Hampshire is very focused on growing our better business, through vehicles such as our proprietary Spring + Mercer line and our new license for Joseph Abboud for women's," said Hampshire president and chief executive officer Michael Culang. "We also are always seeking opportunities to build or acquire additional strong brands that address the better market." David Brooks, a better-priced sportswear line that wholesales on average in the $40s, was once carried in some 1,000 department store doors, but Hampshire refocused the collection to target specialty stores after acquiring it from Kellwood. B2X plans to continue with the positioning and design of the approximately $20 million brand. Founded in 1971 and known for its knitwear, Marisa Christina at its peak did $18 million in volume and was sold in more than 700 specialty stores and upscale department stores, but Hampshire had ceased all domestic operations of the brand and continued only its international licensing efforts. Hampshire sold the Marisa Christina trademarks in all countries other than Japan, where Hampshire has an active license through November 2009. B2X plans to relaunch the brand at a bridge price point."The David Brooks and Marisa Christina assets will be a valuable addition to B2X's national brands division, offering more choices to our customers," Joseph A. Sorisi, B2X ceo, said in a statement. "Strategically these purchases are intended to enhance and accelerate B2X apparel distribution by applying the new B2X technology trading platform." B2X aims to simplify international business by offering an online import and export trading platform that includes an all-inclusive price covering all goods and fees such as custom duties, import-export tariffs, insurance, shipping and handling and warehousing costs.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)