PARIS — Beefing up its luxury lingerie portfolio, Belgian innerwear manufacturer Van de Velde has acquired the family-owned, Spanish premium lingerie firm Andres Sardá, including its sister brands Risk and University.
Van de Velde, advised by Paris-based investment banking firm Ohana & Co., purchased 100 percent of the shares of Eurocorset, Andres Sardá's holding company, plus the brand for 14.6 million euros, or $22.6 million at current exchange.
"Van de Velde's objective is to continue to acquire upscale lingerie brands with a view to developing a luxury lingerie retail network," said Ohana & Co. managing partner Karine Ohana, noting that last March Van de Velde acquired almost half of the luxury American chain Intimacy. "They plan to develop the chain in the U.S. and Europe to offer a new made-to-measure lingerie experience for women."
Van de Velde said Eurocorset generated 13 million euros, or about $20 million, in revenue in 2007, with almost half of its sales realized in Spain. Through the subsidiary Su Distribuidora Sul Tu Corpo S.L., the company operates four stores in Spain, including one outlet store. Members of the Sardá family will remain involved in the company.
Van de Velde, which already owns the Marie Jo, L'Aventure and Prima Donna brands, has worldwide sales of 130.3 million euros, or $202.2 million, and operates mainly across Europe and North America.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty