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Cacharel Parts Ways With Aeffe

The French fashion house and the Italian manufacturer have decided not to renew their agreement.

PARIS — French fashion house Cacharel and Italian manufacturer Aeffe have decided by mutual agreement not to renew their women’s wear license agreement, Cacharel said.

The deal was first inked in November 2009.

The spring-summer 2013 collection, designed by Ling Liu and Dawei Sun, will be the last produced by Aeffe.

 

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Cacharel founder and president Jean Bousquet is scheduled to host a news conference Tuesday here regarding the organization of the firm, which has been reduced to a licensing operation since implementing a restructuring plan in 2010 that involved selling its outlet stores and men’s wear division in order to preserve jobs and fund future development.

The Cacharel brand, which shot to fame in the Sixties and Seventies with its youthful, romantic style, has undergone multiple changes in management and creative direction in recent years.

The company announced earlier this month it had parted ways with chief executive officer Pascal d’Halluin after less than a year. D’Halluin, who took up his post March 19, left following his trial period.

Aeffe SpA, which owns the Alberta Ferretti, Moschino and Pollini brands and produces and distributes the Cédric Charlier and Emanuel Ungaro collections, recently closed its 17-year licensing agreement with Jean Paul Gaultier, who signed a new deal with apparel manufacturer Gibò.