By  on February 4, 2008

DBA Apparel has acquired the apparel-related trademarks of Lovable and Celebrity from Lovable World Trading Co.

Financial terms were not disclosed, but annual wholesale sales of intimate apparel and related apparel for Lovable World Trading are estimated at more than $25 million, according to industry experts. Lovable World Trading had licensed the Lovable name for apparel in 100 countries in Asia, the Middle East, South America, the Caribbean and Africa, as well as Canada.

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