By  on April 24, 2013

MILAN Emerisque Brands is coming to Italy.


After selling its Valentino business last year, Permira said Tuesday it has divested the MCS We The People brand, formerly known as Marlboro Classics, controlled by MCS Italia SpA. The transaction took place between the Emerisque Brands UK Limited investment vehicle Cavaliere Holdings S.à r.l. and Red and Black S.à r.l., indirectly controlled by the Permira Funds with the Marzotto family. Financial details were not disclosed. Emerisque said it is potentially eyeing further acquisitions in Italy.

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