BERLIN — Escada has sold three of its Primera division labels — Apriori, Cavita and Laurèl — to the Munich-based holding company Mutares AG.
Under the agreement, which was completed Monday, Mutares will take over 90 percent of each Primera subsidiary for the fashion brands Laurèl, Aprior and Cavita. The remaining 10 percent interest will stay with the Escada Group for now, the German fashion house said. Details of the deals were not made public.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)