By  on April 7, 2014

BASEL, Switzerland — Fendi has bought the remaining stake in its watch licensee Taramax SA and taken over the production of its timepieces to bring them more into line with its flagship products like furs and handbags, the firm’s chief executive officer Pietro Beccari revealed at the Baselworld watch and jewelry fair.

The new Fendi Timepieces division made its debut at the annual event with a striking stand designed by Antonio Monfreda and Patrick Kinmonth, featuring concrete walls encrusted with precious minerals.

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