By  on May 3, 2012

Fred Segal, the legendary retailer that transformed cutting-edge style in Southern California, is finally taking its show on the road.

The worldwide rights to the Fred Segal brand have been sold to Sandow Media, a New York-based company that builds multichannel, vertically integrated brands. The acquisition includes the rights to Fred Segal’s intellectual property, new retail stores worldwide, the development of a new e-commerce platform and the creation of Fred Segal-branded apparel and products. The purchase price was undisclosed.

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