Mally Beauty has secured a minority investment from Guthy-Renker Ventures expected to boost the brand's exposure.Guthy-Renker will start developing a Mally Beauty marketing campaign to expand the brand's television and e-commerce sales. "As the infomercials run, all channels will see a significant lift in sales," said TPR president Brian Robinson. TPR retains a majority stake in the business through subsidiary Beauty Visions LLC. "This is going to be a win for everybody — our brick-and-mortar retailers, and all the partners we have," Robinson said.Terms of the Guthy investment were not disclosed. Guthy-Renker Ventures has a handful of other beauty investments, including Aquis and Dermaflash.Mally Beauty, the line of celebrity makeup artist Mally Roncal, is sold through Ulta Beauty, Kohl's and QVC. The brand recently launched a limited-edition collection, called Mallywood, for Ulta Beauty. Mallywood consists of nine color cosmetics products with names such as Smoky Mama Mascara and Wazza Wassup Ombré Highlighting Trio. It was acquired by TPR in 2015. Industry sources estimated Mally is a $40 million to $50 million wholesale business."Guthy-Renker is giving us a platform to bring my products and beauty tips to a wider audience," Roncal said in a statement. "Their direct-to-consumer model allows products to be purchased at a low monthly price."
“Mally Beauty has a loyal following of beauty enthusiasts and is already well-respected in the TV shopping arena. We expect Mally’s contagious personality and unlimited creativity to resonate with the direct response consumer,” said Bill Guthy, founding principal and co-chairman of Guthy-Renker.
Ohana & Co. advised Beauty Visions on the transaction. Brandt Mori at VirtualGC LLP advised Guthy-Renker, and Loeb and Loeb advised Beauty Visions.
Yesterday, the Parisian fashion house @azzaro_official cut the ribbon on a temeporary retrospective at the wing of the Musée des Arts Décoratifs in Paris. The exhibition, which shows the lasting influence of the brand’s founder Loris Azzaro, is titled “Azzaro, Fifty Sparkling Years” and presents 50 looks. In it’s ’70s heyday, fans of the brand included Jane Birkin, pictured here, Raquel Welch, Brigitte Bardot and more. See more photos on WWD.com #wwdfashion
@trinaturk and @macys Inc International Concepts line are linking up on a collection for summer — filled with accessories, swimwear and shoes. The collection will also include a Mr Turk men’s line, both of which are the designer’s first entry into a more accessibly priced area. “It’s very world-traveler, gypset-inspired,” said Turk. The Trina Turk x INC line will launch on May 15th. #wwdfashion
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge