By  on March 9, 2017

PARIS — In a move to strengthen its professional hair reach, Henkel AG said on Thursday that it has inked an agreement to acquire Nattura Laboratorios, owner of brands including Pravana and Tec Italy, and associated companies in the U.S., Colombia and Spain.Financial terms of the deal were not disclosed, although Henkel said the purchase will be financed through a combination of cash and debt.Guadalajara, Mexico-based Nattura Laboratorios in 2016 registered sales of more than 100 million euros, or $110.7 million. Its largest brands are Pravana, focusing on colorants, and Tec Italy, centered on care and styling. The company was founded in 1982 and operates mostly in the professional hair segment.“This acquisition is part of our strategy to strengthen our position in attractive markets and categories,” Hans Van Bylen, Henkel chief executive officer, said in a statement. “We will expand our hair professional business in Mexico and further leverage our brand portfolio in the U.S. hair professional market.”The purchase will springboard Henkel into pole position in Mexico’s professional hair market and consolidate its third rank in the United States – the single largest market worldwide for the category.“The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our beauty-care business,” said Pascal Houdayer, the executive vice president in charge of Henkel’s beauty-care business. “They will complete our hair professional colorants core category and will reinforce Henkel’s global number-three position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market.”Henkel’s professional hair business already includes brands such as Schwarzkopf and Syoss.As reported, Henkel registered a 13.4 percent decline in fourth-quarter net earnings, dampened by higher raw material costs and currency effects. The company’s net profits in the three months ended Dec. 31 came to 399 million euros, or $430.5 million at average exchange. Group sales for the maker of Dial, Persil and Loctite rose 2.3 percent to 4.9 billion euros, or $5.29 billion, in the period.

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