Lamb & Flag is described as a sexy, denim-driven youth apparel brand with American iconography (despite being named after a pub in London). The concept was given the go-ahead by former Kellwood Co. chief executive officer and current J.C. Penney Co. Inc. chief operating officer Michael Kramer, who envisioned it becoming a 700- to 800-door chain.
Jill Granoff, who became ceo of Kellwood in May, said Kellwood was taking a new strategic direction with its brand portfolio that involved no longer investing in start-up concepts that have a long-term payback, rather focusing resources on businesses with the greatest growth potential and profitability.
The decision to divest of Lamb & Flag came six months after the company unveiled its first store at the Brea Mall in Brea, Calif. The company opened two subsequent units at The Shops at Mission Viejo and Los Cerritos Center, also in California. A spokesman for Hilco Streambank said Kellwood “didn’t [have time] to market or focus on marketing Lamb & Flag,” so Hilco was hired for its expertise. He declined to give the asking price, but said Hilco is open to and entertaining all offers.
Selling a fully developed brand with a retail concept, three stores and a Web site isn’t something that comes along often, the spokesman said. “This is a unique situation,” he explained. “A lot went into creating it. [Kellwood] felt this would take attention away from other brands” such as Vince, Rebecca Tayor, David Meister and Sag Harbor.
“It would be an interesting house brand [for a retailer such as Wal-Mart or Kohl’s],” the spokesman said. “Or, it could work with an existing retailer that wants to open another concept aimed at a different customer. It’s a brand that resonates and has a unique position.”
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion