Kellwood Hires Hilco to Sell Lamb & Flag

Unable to find a buyer since it announced it would sell its Lamb & Flag brand in June, Kellwood Co. on Thursday hired Hilco Streambank to market the start-up.

Lamb & Flag is described as a sexy, denim-driven youth apparel brand with American iconography (despite being named after a pub in London). The concept was given the go-ahead by former Kellwood Co. chief executive officer and current J.C. Penney Co. Inc. chief operating officer Michael Kramer, who envisioned it becoming a 700- to 800-door chain.