By  on August 21, 2012

The competition to get a piece of promising young retailers and brands in emerging markets is heating up.

Private equity giant Kohlberg Kravis Roberts & Co. said Tuesday it had pumped $30 million into Novo Holdco Ltd. — an 11-door chain courting China’s young urbanites. That’s small change for KKR, which has invested $60 billion in retail since 1981, but a potentially lucrative bet and a sign of the times.

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