By  on July 22, 2010

NEW YORK — The Moret Group, which markets brands such as Everlast, Danskin and Hello Kitty, has purchased the junior/young contemporary sportswear line Boy Meets Girl.

Gary Herwitz, chief operating officer of the Moret Group, confirmed the acquisition Wednesday afternoon. The purchase price wasn’t disclosed, but market sources estimate the deal around $12 million. Boy Meets Girl, which was founded by Stacy M. Igel, was sold to Oved Apparel in late 2007. Igel had retained a 24 percent stake in the business, and will now have an ownership stake in Moret. Oved has sold its majority position.

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