By  on April 3, 2008

NEW YORK — Oved Apparel Corp. is getting into contemporary.

The parent company of such urban brands as Dr. Jay's, Akademiks and Mecca, as well as PRPS, a high-end denim brand, and Company 81, a sporty men's label, has become well known in the men's wear arena. Now Oved has invested in the women's category with the acquisition of young contemporary brand Boy Meets Girl by Deesh, a six-year-old label founded by Stacy Morgenstern Igel. Oved purchased a majority stake from Morgenstern Igel and all rights from JARS Designs, the brand's former licensee. Terms of the deal were not disclosed, but market sources said the label was likely purchased for about $8 million.

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