Protea Investments’ fund parameters envision a sweet spot for the size of its investments at between $25 million and $100 million focused in the luxury sector.
The fund also plans a carefully chosen portfolio of small to midsize lifestyle fashion brands. Fashion is used loosely to mean more than just apparel and accessories, as the investment criteria for lifestyle fashion also includes both beauty and home decor. The fund recently completed its first investment in upscale home decor brand Serena & Lily that’s inspired by the California lifestyle.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"