Reed Exhibitions has acquired Capsule, the global trade fair for contemporary men’s and women’s apparel and accessories.
Terms of the transaction, which was completed in late December, were not disclosed. But the Capsule franchise, which has been independently operated by New York-based fashion consultancy BPMW since its inception, will join Reed’s growing portfolio of fashion and entertainment events, which includes the surf and skate streetwear-focused Agenda trade fair, as well as Comic Con. Reed is reportedly the world’s largest events organizer, and manages more than 500 events in 42 countries throughout the Americas, Europe, the Middle East and Asia Pacific.
Capsule stages 12 shows annually in New York, Paris, Berlin and Las Vegas, and specializes in presenting an assortment of independent, high-end designers. The trade show has gained traction in the contemporary and emerging designer markets since its founding in 2007, when it operated solely as a men’s-focused show staged during men’s market weeks. In 2010, Capsule launched its first women’s edition in New York.
Both Capsule and Reed officials will collaborate on show development and work to further enhance the overall experience for exhibitors and visitors, said Deirdre Maloney, who cofounded Capsule with Edina Sultanik and Minya Quirk.
“We’ve watched the community of Capsule brands shape the fashion landscape and we’re proud to offer a boutique experience that provides the opportunity for industry relationships to flourish,” said Maloney. “But as the market has grown so have we, and the time is right for us to join forces with a world-class company like Reed that can help us do what we’ve always done — better. We are so impressed with Reed’s global perspective and rich experience, and we’re looking forward to working together on what is and will remain a very personal project for us.”
Greg Topalian, senior vice president at Reed, described the union as a “great cultural fit with our growing fashion portfolio, and a great addition to what we’re doing with the Agenda events.
“The [Capsule] team’s dedication to the feel, authenticity and respect for the market it serves has been, and will continue to be, the key to Capsule’s success,” he said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews