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Rena Lange Sold to Austria Firm

Rudigier & Partner is a Salzburg based enterprise that holds majority stakes in premium lifestyle companies.

BERLIN — Rena Lange has been sold to Rudigier & Partner, a Salzburg, Austria-based enterprise that holds majority stakes in premium lifestyle companies including the Italian jacket and sportswear manufacturer Mabrun SpA, Austrian shirt and blouse maker Gloriette and Germany’s Arzberg Porzellan.

This story first appeared in the December 11, 2012 issue of WWD.  Subscribe Today.

Terms of the sale have not been disclosed.

Daniel Günthert, owner and managing director of his family’s almost-100-year-old Munich fashion house has left the company to “focus on different business activities,” Siegmund Rudigier, who together with his wife, Claudia, founded Rudigier & Partner in 2006, has assumed Günthert’s position.

“I am not merely the owner,” Rudigier told WWD, “but will be operatively leading the company” out of its Munich headquarters. He said that his first priority is to build on Rena Lange’s “good quality and market position in a continuous manner. But we also want to more clearly focus the collection, strengthen accessories and further internationalize the business.”

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Rena Lange has an established American presence through Neiman Marcus and Saks Fifth Avenue, and has a strong partner in Japan. “But China is completely open, we have to strengthen the near and Middle East, and there are markets in Europe, like France, where the brand is not yet present,” said Rudigier.

Rena Lange recently named Annick Gorman creative director, effective in January. Further major changes are not planned, Rudigier said, and the fall 2013 fashion show in Berlin in January will be held as scheduled.

Prior to founding Rudigier & Partner, Rudigier was president and chief executive officer of Porsche Group, where he was responsible for all activities of the Porsche Design Group and all merchandising businesses of Porsche AG.

Earlier, he was a member of LVMH Moët Hennessy Louis Vuitton’s board, in charge of retail for Donna Karan and DKNY, and held group sales and marketing positions for Wolford.