By  on July 29, 2014

(Reuters) — Online flash sale site Rue La La, which was formerly partly owned by eBay, is exploring a sale that could value the company at around $400 million, people familiar with the matter said.

Boston-based Rue La La, which has attracted interest from online shopping site Gilt Groupe, has hired JPMorgan Chase & Co to advise a potential sale, the people said.

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