MILAN— Florentine fashion house Ermanno Scervino has signed an exclusive agreement with trading company Itochu Corporation, which is to distribute the brand's women's, men's and accessories lines in Japan through the Coronet Corporation.
The deal, effective with Scervino’s spring-summer 2014 collections, aims to solidify the fashion house’s retail presence in Japan, with a new flagship slated to open in Ginza, along with shop-in-shops at major department stores.
"The Japanese market has enormous potential, with an increasing demand for products made in Italy," said Toni Scervino, chief executive officer of the Ermanno Scervino Group, adding: "We are certain that, thanks to the partnership with market leaders Itochu and Coronet, we can accelerate our development strategy in Japan."
Ermanno Scervino currently has 42 flagship stores internationally and has been present in Japan since 2003. Seventy-two percent of the brand's sales stem from exports, and the company closed 2012 with 93 million euros in revenues, or about $119 million at average exchange for the period.
The Itochu Corporation also recently acquired exclusive rights to import and sell American brand Elizabeth and James in Japan. Along with Toray Diplomode, Inc., the firm is expanding the Japanese retail presence of Blue Les Copains, the diffusion line of Bologna-based Les Copains.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia