PARIS — The performance swimwear brand Arena is on the block.

Italy’s BS Private Equity firm confirmed Thursday that it plans to sell the company, which it acquired in 2006. Arena had estimated sales of 86 million euros, or $118 million at current exchange, last year.

Potential buyers, according to an analyst who requested anonymity, include Adidas, given that Arena was founded by Horst Dassler, son of the founder of Adidas, and Puma, whose chief executive officer, Jochen Zeitz, repeatedly has said he is open to acquisitions. Nike, meanwhile, said last month that it is pulling out of the performance swimwear sector, having decided the company couldn’t compete with Speedo.

Though Arena, whose Powerskin R-Evolution swimsuits failed to keep up with Speedo’s LZR racer suit at the Beijing Summer Olympics, is said to be struggling, the analyst pointed out that, in the swimwear world, the company, which has sponsored the likes of French swimmer Laure Manaudou, is a respected brand name. That makes it attractive for both Adidas and Puma, which have limited swimwear collections. “I can’t see a bidding fight, but it’s a good fit for both companies,” the source said.

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