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Swiss Lingerie Group Takes Stake in Lafuma

Aubade owner Calida Group announced plans to invest in the French sportswear manufacturer.

PARIS — Swiss innerwear manufacturer Calida Group, owner of the Aubade lingerie brand, is expanding its portfolio into new business segments with the acquisition of a strategic stake in French sportswear and sporting goods maker Lafuma.

 

Calida will initially purchase the 15.2 percent share of Lafuma owned by the Lafuma family, which founded the firm in 1930.

 

This will be followed by a 50 percent capital increase already planned by Lafuma to ease ongoing liquidity problems. By this means, Calida will increase its share in Lafuma to 29 percent, it said, not specifying the timeframe for these moves.

 

“The investment represents an attractive addition to Calida Group’s traditional brand portfolio in bodywear and lingerie,” Calida Group chief executive officer Felix Sulzberger stated.

 

Lafuma registered 2012 revenues of 225 million euros, or $297 million at average exchange rates for the period, from its four sportswear, outdoor clothing and sporting goods brands Lafuma, Millet, Eider and Oxbow.

 

Lafuma chairman and ceo Philippe Joffard will hand over operational management of the company to Sulzberger, who has been a member of Lafuma’s board of directors since 2004.