The Tharanco Group has added better knitwear manufacturer Joseph A. to its portfolio.Haresh Tharani, chairman of Tharanco, a privately held company, bought the $150 million knitwear firm for an undisclosed sum and plans to make it into an international lifestyle brand.Like Tharanco's other brands, which range from junior knit line Takeout to Doo.Ri, Joseph A. will continue to be run as a stand-alone company with founder Elan Eliau as chief executive officer. Tharani called Eliau "my partner," and all of Joseph A.'s staff is staying on at the brand's headquarters at 1410 Broadway in New York. The big difference comes in the back office support, including production, which Tharanco will provide the company. The brand will go global, beginning with holiday 2008 and, for the first year, Tharani projects international sales will be 10 to 15 percent of Joseph A. volume. Special sizes will be another area for growth."We do a considerable sweater business, and we have tremendous synergies and can offer back-end and global support," Tharani said. "Joseph A. is a great brand, but only in the sweater category. We will build on its great customer awareness."In the next few weeks, Tharani and Eliau will present a full plan for the company, which will include a timeline for expansion into other product categories. The company has already hired a new design director, Garfield and Marks veteran Peter Kye, who will replace Eliau's mother, Edith Eliau.The brand will maintain its better positioning, wholesaling from $14 to $50 at stores, including Macy's. It will also continue with the TV commercials it has run for the past five years."With the Joseph A. brand recognition and customer loyalty, paired with his back-end support, we will be able to put Joseph A. in the best position possible," Eliau said. "That was my pure motivation."
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
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About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
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“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim