The Tharanco Group has added better knitwear manufacturer Joseph A. to its portfolio.
Haresh Tharani, chairman of Tharanco, a privately held company, bought the $150 million knitwear firm for an undisclosed sum and plans to make it into an international lifestyle brand.
Like Tharanco's other brands, which range from junior knit line Takeout to Doo.Ri, Joseph A. will continue to be run as a stand-alone company with founder Elan Eliau as chief executive officer. Tharani called Eliau "my partner," and all of Joseph A.'s staff is staying on at the brand's headquarters at 1410 Broadway in New York.
The big difference comes in the back office support, including production, which Tharanco will provide the company. The brand will go global, beginning with holiday 2008 and, for the first year, Tharani projects international sales will be 10 to 15 percent of Joseph A. volume. Special sizes will be another area for growth.
"We do a considerable sweater business, and we have tremendous synergies and can offer back-end and global support," Tharani said. "Joseph A. is a great brand, but only in the sweater category. We will build on its great customer awareness."
In the next few weeks, Tharani and Eliau will present a full plan for the company, which will include a timeline for expansion into other product categories. The company has already hired a new design director, Garfield and Marks veteran Peter Kye, who will replace Eliau's mother, Edith Eliau.
The brand will maintain its better positioning, wholesaling from $14 to $50 at stores, including Macy's. It will also continue with the TV commercials it has run for the past five years.
"With the Joseph A. brand recognition and customer loyalty, paired with his back-end support, we will be able to put Joseph A. in the best position possible," Eliau said. "That was my pure motivation."
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews