By  on December 29, 2010

Asian firms are on the move as economic forces push them toward different strategies on building global platforms.

Ajay Khaitan of Emerisque Brands explained that most Asian consumer-focused companies in the past have preferred to acquire licenses of international brands for their own territories instead of buying global intellectual property rights, because the acquisition and management have meant a “reprioritization of capital and management in areas that are generally outside their comfort zones.” He said that now there’s a desire among the more aggressive and larger Asian operators, as well as some Asian private equity firms, to own global brands because they see ownership as the “next logical step in creating a distribution platform for their goods in Western markets.”

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