Unilever is buying Schmidt's Naturals — a Portland, Ore.-based business known for its line of natural deodorants.The brand was started in 2010 by Jaime Schmidt, and also sells bar soaps and toothpaste. Schmidt's most popular deodorant variants are Charcoal + Magnesium, Rose + Vanilla and Lavender + Sage. The company's products are sold direct-to-consumer online, as well as through Target and Kroger.WWD reported Schmidt's had hired Goldman Sachs to weigh a sale in November. The business is said to have about $45 million in sales and be on track to double this year.Unilever's acquisition of Schmidt's closely follows Procter & Gamble's November deal for Native, another natural deodorant company.“Schmidt’s Naturals is a strong, innovative brand in the fast-growing natural category, and nicely complements our existing portfolio of U.S. deodorants, which includes leading brands Degree, Axe and Dove,” said Kees Kruythoff, president, Unilever North America. “The brand’s focus on transparency and mission to make natural products accessible to everyone aligns closely with Unilever values and represents an exciting category expansion for our family of brands.”“Schmidt’s Naturals is a great strategic fit for our personal-care business, allowing us to reach new consumers who prefer natural options," said Alan Jope, president of Unilever Personal Care. We look forward to utilizing our personal-care leadership to extend Schmidt’s Naturals into new sales channels and geographies.”The plan is for Schmidt and cofounder Michael Cammarata to remain involved with the brand."We are better positioned than ever in our mission to make natural products accessible to all," Schmidt said. "Moreover, Unilever’s substantive actions toward creating a more sustainable and equitable future for diverse people across the planet further fuels the enthusiasm behind our alliance.”"Through our partnership, we look forward to Unilever taking Schmidt’s Naturals to new heights and cementing the brand’s mission," Cammarata said.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)