MILAN — Vionnet SpA has a new majority stakeholder: Go to Enterprise Sarl, headed by the London-based Goga Ashkenazi.
Ashkenazi, who is from Kazakhstan, has taken control of the historic fashion brand through an investment agreement that seeks to accelerate the development of the label. Co-owners Matteo Marzotto and his longtime friend and Marni chief executive officer Gianni Castiglioni, who acquired the brand in 2009, will remain shareholders and maintain their operative roles. Marzotto is expected to become executive vice president; he was previously chairman of the brand. A third existing partner, Marco Casoni, will remain a shareholder and a manager.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)