Board sport brand Volcom Inc. said it agreed to buy Laguna Surf & Sport, a Southern California specialty retailer that operates two units in Laguna Beach and Aliso Viejo. The deal will allow Costa Mesa, Calif.-based Volcom to strengthen ties with a long-standing retail account and reach more core customers in skate and surf. Terms weren’t disclosed. Volcom said the stores will continue to operate under the same name.
This story first appeared in the July 22, 2008 issue of WWD. Subscribe Today.