Edited, a real-time data analysis company has released a report detailing the top trends in the activewear and ath-leisure market. The research reviewed a two-year period that covered more than 1,700 brands and retailers that stock 40,000-plus products falling into these sectors.The study revealed that sportswear brands are dominating sales compared to the same period last year. Top brands included Nike, which held the top spot, earning 82 percent growth year-on-year. Under Armour secured the runner-up position, clocking in at 53 percent growth. Adidas was third, accruing a whopping 100 percent growth. New Balance grew 244 percent, logging fourth place, and The North Face finished out the top five with 40 percent growth.The ath-leisure trend isn’t going anywhere, proven by the fact that more nontraditional brands are quickly ramping up their sportswear stock. Nontraditional retailers increased activewear by 87 percent from the second quarter of 2014 to the same period this year. The report also noted that fast-fashion chains Zara and H&M have launched in-house ath-leisure lines this year.Look to footwear and crop tops when making sportswear buys, the report suggested. The research stated that “In the last two years, footwear continues to be the second most-stocked type of product (24.4 percent), just trailing behind tops (28.7 percent).” The research found that activewear crop tops have increased as well, growing 112 percent from the third quarter of 2014 to the same period this year.As consumers pledge to get fit in the new year, expect legging sales with likely spike in January. According to the report, “leggings grew 198 percent from January 2014 to January 2016 with an average of 160 percent increase in full-price sell-outs.”But don’t count out denim. The study said, “U.S. retailers evaluated…increased their denim jeans offerings by 30 percent and saw a 49 percent increase in full-price sell-outs.” Though ath-leisure is a top producing trend, denim serves as a continuous staple. With the influx of skate-influenced trends, jeans might begin to take even more precedence to fad-focused shoppers.
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle