A recent report released by Slice Intelligence revealed that leggings outperform jeans in U.S. volume ordered year-on-year. The research concludes that legging orders have increased by 41 percent in the last year – by comparison, denim orders rose three percent in the same time frame.Slice Intelligence is a direct measurement agency specializing in digital commerce activity and customer loyalty. The agency measures commerce in real-time, extracting data from aggregated and anonymous e-receipts. The measurement spans numerous devices and analyzes hundreds of millions of e-receipts. This is increasingly more important as consumers are participating in omnichannel shopping and item research.It’s not completely cut-and-dried, though. Legging orders are surpassing denim, but jeans still produced 48 percent more online revenue than leggings — most likely due to higher pricing, the report said. Nordstrom is the go-to shopping stop for online denim purchases, achieving 11.8 percent of market share in jean sales — it’s also second in market share in online legging sales at nearly 11 percent. Amazon tops the market share of online legging sales, garnering over 11 percent. Old Navy is second with online jean sales with 10.6 percent.
"Nordstrom and Amazon dominate," the researchers noted. "Even though their styles may differ, women order jeans and leggings mainly through Nordstrom and Amazon. Nordstrom is the top seller of denim by volume and is the second-largest online retailer for leggings orders."
It’s also a matter of real estate, the report said. The research concluded that women on the West Coast and states west of the Mississippi River purchase denim more than Northeastern and Midwestern women, who opt for leggings instead. This might be due to perhaps traditionally more temperate climates in the West and South, whereas leggings serve as a layering tool for cooler months. As climate change proceeds to spark trans-seasonal dressing across regions, versatility is becoming an utmost priority to shoppers. Retailers would be best advised to offer several options of each item.Annual Market Share in Online Jean Sales
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews