By  on July 3, 2008

With the opening of its largest store worldwide in Beijing on Saturday, plus the biggest ad campaign ever for a single market for the city's Summer Olympics, Adidas is stepping up the pace in its race to overtake Nike and become China's leading activewear player.

"The Beijing Olympic Games will serve as a platform for Adidas to become the leading sports brand in China in 2008," declared Adidas China's managing director, Wolfgang Bentheimer, noting that first-quarter sales in the country soared more than 70 percent year-on-year.

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