After an intensive four-month revamp, Elizabeth Arden's venerable Red Door retail space in Manhattan has gotten a 21st-century makeover.
The challenge for the store — in operation since 1930 at 691 Fifth Avenue — was to "open up the retail space and reflect our brand strategy," said Elizabeth Park, executive vice president of global marketing and general manager of Elizabeth Arden U.S. "The new space allows us, essentially, to run an experimental retail lab."
The 1,000-square-foot store — which has about 630 square feet of selling space — will serve as a global flagship for Arden and a model for future retail stores worldwide, said Mary Beth Mazzotta, vice president of sales and marketing services. "We think it will also enhance sales for our department store partners, as customers — many of whom are tourists — will be able to easily see and experience our entire product range," Mazzotta said. "We will also take our best practices from this store to our department store counters."
Designed by Glenn Leitch, principal of Highland Associates, the store setup is strictly modern, yet includes nods to the Arden heritage — particularly in the liberal use of the color red, the founder's signature color. One of the renovation's central points is a 14-foot-high curved wall finished in shiny red lacquer. Intended to resemble a curving ribbon, the wall — fabricated and executed by Dan Gutfreund of Industry Outfitters — includes nooks for makeup artist consultations, products and a galley that will feature changing displays of art, celebrities and philanthropic projects. Opposite the ribbon wall, a dramatic chrome and glass display wall backed by an LED light panel showcases products. Colors can be changed depending on the display or time of year, such as green and red for Christmas, noted Mazzotta. Nearby, huge video panels showcase runway clips and Arden commercials and promotional videos.
At the back of the store, a circular table with a dramatic chandelier above it showcases skin care. A wenge wood doorway leads to elevators to the Red Door Spa, the operation of which Arden licenses to a third party. Even the store's new phone number — 212-MS-Arden — echoes the theme.
Arden plans a gala opening for the store in March, although the space had its soft opening this month.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye