By  on January 25, 2008

After an intensive four-month revamp, Elizabeth Arden's venerable Red Door retail space in Manhattan has gotten a 21st-century makeover.

The challenge for the store — in operation since 1930 at 691 Fifth Avenue — was to "open up the retail space and reflect our brand strategy," said Elizabeth Park, executive vice president of global marketing and general manager of Elizabeth Arden U.S. "The new space allows us, essentially, to run an experimental retail lab."

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