First it was the clubs. Then it was the stores. In the years following the fall of the Berlin Wall, there was only one way to go if you wanted to be part of the action: east.
Over on the former east side of town, Friedrichstrasse and Gendarmenmarkt actively laid claim to a luxurious retail past, while the area surrounding Hackesche Markt successively developed into hipster central. The old west, and in particular, Kurfürstendamm or Ku’damm, as the central shopping boulevard is more popularly known, became old hat.
That doesn’t mean the majority of the big international designer names — including YSL, Chanel, Gucci, Cartier, Hermès, Louis Vuitton, Valentino, Jil Sander, Bulgari, Burberry, Porsche Design — already housed on the preferred six-block stretch of Ku’damm between Uhlandstrasse and Leibnizstrasse pulled out. Some simply opened second branches in the east, while others dug in their heels and/or hired Russian-speaking sales personnel to better cater to Berlin’s important new Nineties shopping clientele.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.