First it was the clubs. Then it was the stores. In the years following the fall of the Berlin Wall, there was only one way to go if you wanted to be part of the action: east.
Over on the former east side of town, Friedrichstrasse and Gendarmenmarkt actively laid claim to a luxurious retail past, while the area surrounding Hackesche Markt successively developed into hipster central. The old west, and in particular, Kurfürstendamm or Ku’damm, as the central shopping boulevard is more popularly known, became old hat.
That doesn’t mean the majority of the big international designer names — including YSL, Chanel, Gucci, Cartier, Hermès, Louis Vuitton, Valentino, Jil Sander, Bulgari, Burberry, Porsche Design — already housed on the preferred six-block stretch of Ku’damm between Uhlandstrasse and Leibnizstrasse pulled out. Some simply opened second branches in the east, while others dug in their heels and/or hired Russian-speaking sales personnel to better cater to Berlin’s important new Nineties shopping clientele.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew