First it was the clubs. Then it was the stores. In the years following the fall of the Berlin Wall, there was only one way to go if you wanted to be part of the action: east.
Over on the former east side of town, Friedrichstrasse and Gendarmenmarkt actively laid claim to a luxurious retail past, while the area surrounding Hackesche Markt successively developed into hipster central. The old west, and in particular, Kurfürstendamm or Ku’damm, as the central shopping boulevard is more popularly known, became old hat.
That doesn’t mean the majority of the big international designer names — including YSL, Chanel, Gucci, Cartier, Hermès, Louis Vuitton, Valentino, Jil Sander, Bulgari, Burberry, Porsche Design — already housed on the preferred six-block stretch of Ku’damm between Uhlandstrasse and Leibnizstrasse pulled out. Some simply opened second branches in the east, while others dug in their heels and/or hired Russian-speaking sales personnel to better cater to Berlin’s important new Nineties shopping clientele.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion