By and  on May 19, 2014

Luxury and contemporary labels alike are flocking to London’s tony Brompton Cross area, opening stores in the pretty South Kensington neighborhood to cater to its affluent, often international residents.

Over the past year, 3.1 Phillip Lim, Acne and Carven all bowed on Pelham Street in the area, while J. Crew opened on Draycott Avenue. They join Stella McCartney, who opened a store there in 2012, and longer-term residents like Chanel on Brompton Road and Joseph on the area’s Fulham Road.

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