Although known for its lavish diamond necklaces and decadent watches, Bulgari is getting more accessible.
The Italian jeweler has opened stores in Boca Raton, Fla., and St. Thomas in the U.S. Virgin Islands. The company has also launched e-commerce on bulgari.com so anyone across the U.S. can have access to more than 800 styles including watches, jewelry, leather goods, accessories and gift items. Items on the Web site range from just under $200 to in excess of $38,000. Some higher-priced jewelry will be shown on the site, but won't be sold.
The 30,349-square-foot Boca Raton unit, located in the Town Center, is a "twin store," a concept in which the company places one of its jewelry stores next to one of its accessories stores, which offer handbags, belts and eyewear. The stores appear separate from the outside with two entrances, but are connected internally.
The store's decoration includes wood veneers, encausto wall plasters and stone and wooden flooring.
"We are proud to inaugurate our newest twin store in Boca Raton," said Francesco Trapani, chief executive officer of the Bulgari Group, in a statement. "This further opening in the United States represents another important occasion for Bulgari to reinforce its presence in the country and to highlight its constant commitment for high quality, style and design."
The 1,400-square-foot St. Thomas store opened this fall. All product categories are sold in the store, including bridal jewelry, which the company is pushing.
Design elements of the St. Thomas store include pear wood counters and Rosa Asiago marble details.
"The opening is a natural pairing," said Trapani of St. Thomas, calling the island a "favored destination for international travelers and discerning shoppers."
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion