Although known for its lavish diamond necklaces and decadent watches, Bulgari is getting more accessible.
The Italian jeweler has opened stores in Boca Raton, Fla., and St. Thomas in the U.S. Virgin Islands. The company has also launched e-commerce on bulgari.com so anyone across the U.S. can have access to more than 800 styles including watches, jewelry, leather goods, accessories and gift items. Items on the Web site range from just under $200 to in excess of $38,000. Some higher-priced jewelry will be shown on the site, but won't be sold.
The 30,349-square-foot Boca Raton unit, located in the Town Center, is a "twin store," a concept in which the company places one of its jewelry stores next to one of its accessories stores, which offer handbags, belts and eyewear. The stores appear separate from the outside with two entrances, but are connected internally.
The store's decoration includes wood veneers, encausto wall plasters and stone and wooden flooring.
"We are proud to inaugurate our newest twin store in Boca Raton," said Francesco Trapani, chief executive officer of the Bulgari Group, in a statement. "This further opening in the United States represents another important occasion for Bulgari to reinforce its presence in the country and to highlight its constant commitment for high quality, style and design."
The 1,400-square-foot St. Thomas store opened this fall. All product categories are sold in the store, including bridal jewelry, which the company is pushing.
Design elements of the St. Thomas store include pear wood counters and Rosa Asiago marble details.
"The opening is a natural pairing," said Trapani of St. Thomas, calling the island a "favored destination for international travelers and discerning shoppers."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast