Although known for its lavish diamond necklaces and decadent watches, Bulgari is getting more accessible.
The Italian jeweler has opened stores in Boca Raton, Fla., and St. Thomas in the U.S. Virgin Islands. The company has also launched e-commerce on bulgari.com so anyone across the U.S. can have access to more than 800 styles including watches, jewelry, leather goods, accessories and gift items. Items on the Web site range from just under $200 to in excess of $38,000. Some higher-priced jewelry will be shown on the site, but won't be sold.
The 30,349-square-foot Boca Raton unit, located in the Town Center, is a "twin store," a concept in which the company places one of its jewelry stores next to one of its accessories stores, which offer handbags, belts and eyewear. The stores appear separate from the outside with two entrances, but are connected internally.
The store's decoration includes wood veneers, encausto wall plasters and stone and wooden flooring.
"We are proud to inaugurate our newest twin store in Boca Raton," said Francesco Trapani, chief executive officer of the Bulgari Group, in a statement. "This further opening in the United States represents another important occasion for Bulgari to reinforce its presence in the country and to highlight its constant commitment for high quality, style and design."
The 1,400-square-foot St. Thomas store opened this fall. All product categories are sold in the store, including bridal jewelry, which the company is pushing.
Design elements of the St. Thomas store include pear wood counters and Rosa Asiago marble details.
"The opening is a natural pairing," said Trapani of St. Thomas, calling the island a "favored destination for international travelers and discerning shoppers."
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion