LOS ANGELES — Burton Snowboards unveiled its first West Coast flagship on Wednesday, part of a retail push in urban centers worldwide as it seeks to evolve from a winter sport specialist to a year-round player in snowboarding, surfing and skateboarding.
The 11,500-square-foot store on trendy Melrose Avenue devotes as much as 20 percent of the sales floor to women's and highlights more than a half-dozen Burton-owned brands, including Gravis sneakers, Anon sunglasses and AK tech-oriented outerwear. It is the largest of Burton's seven flagships.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"