LOS ANGELES — Burton Snowboards unveiled its first West Coast flagship on Wednesday, part of a retail push in urban centers worldwide as it seeks to evolve from a winter sport specialist to a year-round player in snowboarding, surfing and skateboarding.
The 11,500-square-foot store on trendy Melrose Avenue devotes as much as 20 percent of the sales floor to women's and highlights more than a half-dozen Burton-owned brands, including Gravis sneakers, Anon sunglasses and AK tech-oriented outerwear. It is the largest of Burton's seven flagships.
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