By  on April 18, 2008

DALLAS — Carolina Herrera has launched a store at Highland Park Village here, the third step in a measured retail rollout that began in 2000.

After the Madison Avenue flagship in Manhattan and a unit on Melrose Place in West Hollywood, “Dallas was the next step,” said Jillian Hirsch Sinel, chief operating officer. “Historically, Dallas has had a strong and loyal customer base for the collection.”

Next up is Las Vegas, where Herrera is exploring locations, Sinel said.

In Dallas, Herrera’s other points of distribution are at the Neiman Marcus flagship and at Stanley Korshak, which has a shop-in-shop. Owner Crawford Brock wanted to expand the boutique until Herrera announced plans to open its own store.

The 3,600-square-foot unit, which opened March 31, displays the full ready-to-wear and bridal collections in an environment that resembles a modern sitting room.

The furnishings mirror the decor in the New York and Los Angeles boutiques. Seating areas with sofas and chairs upholstered in a signature dark brown and cream silk stripe are focal points throughout. They are arranged with lacquered tables of dark striped macassar wood, some of which hold display cases for fine jewelry by Faraone Mennella.

Natural light accentuates the residential ambience, especially in the rear bridal salon, where a wall of windows opens to a leafy street in Highland Park.

“It’s very homey, and we wanted to make the customer feel welcome,” Sinel said.

Prices start at $300 for sunglasses and rise to $35,000 for a lavishly embroidered and hand-beaded silk taffeta wedding gown. The store also carries shoes by Manolo Blahnik, day and evening clutches by Judith Leiber and tote bags by Nancy Gonzalez.

Neighbors include Chanel, Harry Winston, Hermès, Jimmy Choo, Polo Ralph Lauren and Scoop, among others.

To help promote the store, the designer plans to attend an April 24 cocktail party for about 300 people that will spill into a tent in front of the boutique.

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